‘Ameenpur Lake Clean Up Campaign’

Sushmita Belde immersed in work!
                     Sushmita Belde immersed in work!

With chaotic lifestyles in today’s super busy world, how many of us sit to ponder on graver issues like environment havoc, restoring lake serenity and like?
I am guessing not many. The reason is not disinterest but lack of time. Isn’t that what we keep saying? Don’t worry; unfortunately I am sailing in the same boat!

But, now I am inspired by one of the active volunteers, Sushmita Belde. She is a member of my Women Entrepreneural group (WEJ – Women Entrepreneural Journey), is a Financial Consultant and an Event Planner (owner of Drishti Events). I will now make an extra effort to join hands in such noble initiatives.

“I am a proud Jaycee since 14 years and a proud member of WEJ. Being a Jaycee I have participated in social services and community development programmes as the saying goes ‘We make a living by what we get but we make a life by what we give’; so is my priority in serving the poor and needy. I strongly believe that the service to humanity is the best work one can do. Till date part of the proceeds earned from my events are given away to the needy in different ways like rice donation, clothes distribution and alike. I participate in the awareness runs and recently I participated in the Ameenpur Lake Clean Drive organised by special protection force, Telegana.
I request all to join hands and unitedly participate in such awareness programmes,” opines Sushmita Belde.

'Work is worship!'
                                          TSSPF at work

Yesterday (Sunday, June 28, 2015) the Ameenpur Lake near Ramachandrapuram in the western suburbs of the city donned a new look.
Yes, nearly 200 volunteers picked up plastic bags and other trash strewn on the lake shore and shallow water areas as part of their initiative to restore the lake to its pristine Nature.

The volunteers were a perfect blend from the Telangana State Special Protection Force (TSSPF) and two youth groups, Hyderabad Birding Pals (a mixed group of bird buffs), and Phulkari (the ladies wing of the Telangana Punjabi Sabha). The group of volunteers launched the ‘Ameenpur Lake Clean Up Campaign’, in a sustained manner to ensure that the bird habitat is enriched by the time of peak arrivals in September.

The campaign is supported by the GHMC, Collector and District Magistrate, Medak, District Police, Medak and the Gram Panchayat, Ameenpur.

Tejdeep Kaur Menon actively participating the Campaign
                       TSSPF Director General Tejdeep Kaur Menon actively participating in the Campaign

“There are several issues like the unauthorised occupation of the lake bed where layouts have sprung up, the flow of domestic wastage and industrial effluents besides the killing of birds as game or for exotic meat of which there is evidence in the lake environs that have to be addressed. We are in touch with the Medak district Collector and other concerned officials on these issues,” says the TSSPF Director General Tejdeep Kaur Menon.
With the onset of monsoon also arrive seasonal migratory birds, both groups have pledged to be involved in the cleaning up of the lake’s periphery, protect nesting sites and spreading awareness among college goers and high school students about the lake ecosystem that harbours a wide variety of birds.

Definitely an initiative where all should step in!

An elated Sushmita!
                     An elated Sushmita!


  1. Such a great thing you were a part of! 200 people! How wonderful. You’re right we always use the excuse of lack of time but the important thing is to just do it! Thanks for making our world a little better!

    Liked by 1 person

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